Why Is Neuroscience a ‘Buzzword’ in the Boardroom?

Every now and again buzzwords come along that organizations seem to latch onto in a flash. From ‘holistic approaches’ to ‘leveraging’, from ‘co-opetition’ to ‘value proposition’, we have heard many come and go.So you could be excused for thinking ‘neuroscience’ is another of these. But is it just a fad? The evidence suggests that this is one ‘buzzword’ that the future of our organizations will be built on.Just as the Internet has changed how we do business over the past two decades, the developments in neuroscience are beginning to change how we approach leadership and teams; and it is affecting how we run our organizations. https://cyborggainz.com/press/f/the-inscriber-magazine

From the white coats to the suits

Previously the realm of the “men in white coats”, the workings of the brain was largely reserved for scientific publications and theories about how it could help to solve psychological or neurological disorders.But in the past decade or so, great leap forwards in the development of brain imaging techniques have made the practice of measuring effects on the brain much more widespread. In turn, much has been discovered, interpreted and theorised about human behaviour.Neuroscience has therefore entered the boardroom, as well as the lawcourts, economic institutions, government, and the military, to name a few other institutions. It’s not just the men in white coats that are interested anymore – it’s the men in suits too.

Why the boardroom?

Part of the reason why neuroscience has found a new home in the boardroom is the huge potential it offers to solve some of the key problems in our organizations today.As technology progresses and we develop more efficient systems that get work done quicker and more effectively, we have perhaps forgotten something. The word “organisation” is derived from the Greek word organon: a word meaning “organ” that Aristotle chose to use for his collection of books on logic. That is, the word has its root in the study of human beings.